In the year 2012, a group of friends gathered to do something about the epidemic of cigarette butts. The original goal was to produce a small documentary about the epidemic in order to raise awareness. However after a few months investigating, the results were astonishing and we realized that a documentary about the chaotic situation wasn´t enough: little did we know that we had just embraced a lifelong mission. A cigarette butt is the most littered item in the world and has a devastating impact in the whole. It is a worldwide mission to persuade the tobacco industries to play an active major role shifting awareness and inviting smokers to become responsible smokers.